Nike, Covert 2.0

The Nike mission statement is “To bring inspiration and innovation to every athlete in the world.” Nike's newest  and most technologically advanced golf gear- the Covert 2.0 driver, gets put through it's paces by Tiger Woods. With Imaginary Forces, we paired up to create a sound design intensive broadcast campaign, highlighting the impact of these innovations in Nike's most advanced Golf products. The result is a dynamic back and forth between the solitude of being in the moment while playing vs. the technical gusto of the products.